With the recent rise in popularity of social media platforms, particularly Facebook, many times small business owners tell me, "I don't need a website for my business. I can just set up a free Facebook page and use that to promote my business."
While I won't discount the value of a business Facebook page and almost always recommend that you have one, there are many reasons why you should also consider the value of a professional website for your small business.
As long as someone likes your Facebook page, your message is available for them. But if the person does not interact with your posts by liking, sharing or commenting on them, Facebook will eventually remove the post from their newsfeed. However, with a website, your message is always available and you can update it as often as you like and keep it on the top of the front page as long as it is relevant.